Illustration, Print & Video
Illustrations made for the promotional video for the campaign "Merino the baby Wool" from the wool brand, The Woolmark Company. This video wants to differentiate the Merino wool from the rest showing its three main benefits, in order to leave behind the false negative beliefs associated with this fabric.
The challenge was to explain in an understandable and closest manner and using the illustration as a means of communication, the benefits of this wool. That is why we opted for a tender and funny tone.
Made in the studio Morillas Brand Design.